Dona Herweck Rice

A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey,...

What does it mean to be red, white, and blue? Take a look inside this book to find out and to learn what it means to love the country that you call home.

Lila isn't excited about her family vacation to Banff National Park. She's convinced it will be boring--or that she'll be eaten by a bear! But she soon discovers how many fun things there are to see and do. Tag along on a trip to Canada and learn how to calculate area along the way. Packed with factual information and high-interest content, this fiction math book uses real-world examples of problem solving to build students' math and reading skills....