Malcolm Gladwell

From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that...

The popular podcast host and author explores how people interact with strangers and why these exchanges often go wrong, offering strategic tips for more accurate and productive interactions.

"Malcolm Gladwell's exploration of how technology and best intentions collide in the heat of war. In The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War, Malcolm Gladwell [...] weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history....

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product,

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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers....

Learn how to use surprises, guessing games, and suspense to invite readers into your story.

Using David and Goliath and "What the Dog Saw," Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.

Using his essay "Something Borrowed" as an example, Malcolm demonstrates how to use language and emotion to build a powerful narrative.

Malcolm believes that when you reveal a story is just as important as what that story is. He explains this idea with an in-depth look at one of his favorite characters, late-night television pitchman Ron Popeil.

The interview is the critical foundation for developing character in nonfiction. Malcolm teaches you how to conduct an interview to uncover what is uniquely interesting about your subject.