The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR
(eBook)

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Author
Published
Motorbooks, 2007.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781616737597

Syndetics Unbound

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Citations

APA Citation, 7th Edition (style guide)

Mark Yost., & Mark Yost|AUTHOR. (2007). The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR . Motorbooks.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Mark Yost and Mark Yost|AUTHOR. 2007. The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR. Motorbooks.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Mark Yost and Mark Yost|AUTHOR. The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR Motorbooks, 2007.

MLA Citation, 9th Edition (style guide)

Mark Yost, and Mark Yost|AUTHOR. The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR Motorbooks, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID2f085cd2-54d1-0362-3bcf-88548862967f-eng
Full title200 mph billboard the inside story of how big money changed nascar
Authoryost mark
Grouping Categorybook
Last Update2023-06-21 12:01:05PM
Last Indexed2024-03-27 02:40:41AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 20, 2023
Last UsedMar 15, 2024

Hoopla Extract Information

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    [synopsis] => What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans.
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