Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Cus
(eBook)

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Published
BookBaby, 2015.
Format
eBook
Status
Available Online

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Language
English
ISBN
9780986344817

Syndetics Unbound

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APA Citation, 7th Edition (style guide)

Joe Natoli., & Joe Natoli|AUTHOR. (2015). Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Cus . BookBaby.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Joe Natoli and Joe Natoli|AUTHOR. 2015. Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Cus. BookBaby.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Joe Natoli and Joe Natoli|AUTHOR. Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Cus BookBaby, 2015.

MLA Citation, 9th Edition (style guide)

Joe Natoli, and Joe Natoli|AUTHOR. Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Cus BookBaby, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID786a5c7c-85f1-97ed-da18-aae348d28494-eng
Full titlethink first my no nonsense approach to creating successful products memorable user experiences very happy cus
Authornatoli joe
Grouping Categorybook
Last Update2023-06-21 12:01:05PM
Last Indexed2024-03-27 03:44:26AM

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Image Sourcehoopla
First LoadedMay 3, 2023
Last UsedAug 5, 2023

Hoopla Extract Information

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    [synopsis] => Creating an app, site or any product that succeeds - or sells - is most definitely a tall order. Designing anything for people is tough, because we're inherently complex and...well...messy. Which means that things like market share and ROI don't come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You'll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn't have to be.

Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn't want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It's everybody's business. Think First walks you through everything that must be considered to create great UX - and gives you a roadmap to make it happen." 

Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations - including a few he's learned the hard way :-) Think First serves as a roadmap to building a solid foundation for UX that's strong enough to withstand any weather as projects move into design and coding. 

Here are just some of the things you'll learn: 

• Simple user research methods that anyone can perform - even if you've never done research of any kind. 

• The right questions to ask stakeholders and users at the outset of any (and every) project. 

• The 3 crucial questions you must ask of every client, every time. 

• How to tell the difference between what people say they need vs. what they really need. 

• A better, simpler way to generate meaningful UX requirements at the outset of the project. 

• How to figure out what features and functions will result in great UX and deliver value to both users and the business. 

• How to avoid scope creep and the never-ending project scenario.
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