Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape
(eBook)

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Book Cover Information

Hoopla Extract Information

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(
    [year] => 2015
    [artist] => Christian Have
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9788799360222_270.jpeg
    [titleId] => 11743246
    [isbn] => 9788799360222
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Survival Through Storytelling
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                    [name] => Christian Have
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            [0] => Art
            [1] => Business Aspects
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    [price] => 0.39
    [id] => 11743246
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    [synopsis] => • What is effective communication in today's media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today's globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
    [url] => https://www.hoopladigital.com/title/11743246
    [pa] => 
    [subtitle] => Communicating Arts & Culture in a Crowded and Changing Media Landscape
    [publisher] => BookBaby
    [purchaseModel] => INSTANT
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