The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2012
    [artist] => Roy H. Williams
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781932226089_270.jpeg
    [titleId] => 11745811
    [isbn] => 9781932226089
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Wizard of Ads
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Roy H. Williams
                    [artistFormal] => Williams, Roy H.
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising & Promotion
            [1] => Business & Economics
        )

    [price] => 0.34
    [id] => 11745811
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: 

• multiply the effectiveness of your advertising 

• understand the tug-of-war between intellect and emotion 

• plant a mental trigger in the mind of your customer 

• create totally new concepts from combinations of old ones 

• see the opportunities around you 

• avoid the danger of overchoice 

• escape the need to advertise 'Sale! Sale! Sale!' 

• find the genius that hides within you 

• receive the best others have to give 

• focus your advertising, your business, and your life 

Along the way, the Wizard will: 

• share the power of encouragement 

• talk to you about your Ruby Red Slippers 

• make you understand how lucky you are 

• show you how to avoid the mistakes that others have already made 

• convince you of the need to rest
    [url] => https://www.hoopladigital.com/title/11745811
    [pa] => 
    [subtitle] => Turning Words into Magic And Dreamers into Millionaires
    [publisher] => BookBaby
    [purchaseModel] => INSTANT
)