A Joosr Guide to... Fascinate by Sally Hogshead: How to Make Your Brand Impossible to Resist
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2016
    [artist] => Joosr
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781785674464_270.jpeg
    [titleId] => 11757562
    [isbn] => 9781785674464
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => A Joosr Guide to... Fascinate by Sally Hogshead
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 24
    [children] => 
    [artists] => Array
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            [0] => stdClass Object
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                    [name] => Joosr
                    [artistFormal] => Joosr, 
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    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Consumer Behavior
            [2] => Customer Relations
            [3] => Marketing
        )

    [price] => 0.34
    [id] => 11757562
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Are you a start-up company looking to make a splash on the scene? Or has your brand been around for a while, but is lacking strong direction? Whatever your situation, Fascinate has exactly what you need to create a clear and focused brand image-one that will be irresistible to customers and will get you just the right amount of attention. Not only will Fascinate teach you how to attract an audience; it will also provide clear tried-and-tested tactics to ensure that your message is consistent and on-brand. Employing these fascination tactics every time you communicate with your potential customers will give your brand a distinct image-one that will attract the right customers, who will turn your ideas into profit. You will learn: · The seven "Advantages" that will fascinate your market, and how each one triggers a hardwired response from your audience · What your brand's Advantage is over other brands, and how to use this to best effect · Why you do not need big budgets to succeed at marketing in the modern climate · How to stay on-brand and create a recognizable image, which you can easily maintain.
    [url] => https://www.hoopladigital.com/title/11757562
    [pa] => 
    [series] => Joosr Guide
    [subtitle] => How to Make Your Brand Impossible to Resist
    [publisher] => Lasting Leaps Limited
    [purchaseModel] => INSTANT
)