A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior
(eBook)
Description
Loading Description...
More Details
Language
English
ISBN
9780648155317
Also in this Series
Checking series information...
Citations
APA Citation, 7th Edition (style guide)
Tim Stroh., & Tim Stroh|AUTHOR. (2017). A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior . BookBaby.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Tim Stroh and Tim Stroh|AUTHOR. 2017. A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior. BookBaby.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Tim Stroh and Tim Stroh|AUTHOR. A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior BookBaby, 2017.
MLA Citation, 9th Edition (style guide)Tim Stroh, and Tim Stroh|AUTHOR. A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior BookBaby, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 43baf5e7-2484-d475-56d0-9761a0997815-eng |
---|---|
Full title | deeper truth the new science of innovation human choice and societal scale behavior |
Author | stroh tim |
Grouping Category | book |
Last Update | 2023-06-21 12:01:05PM |
Last Indexed | 2024-04-23 03:00:14AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Aug 20, 2023 |
Last Used | Aug 20, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2017 [artist] => Tim Stroh [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/vsa_9780648155317_270.jpeg [titleId] => 12035620 [isbn] => 9780648155317 [abridged] => [language] => ENGLISH [profanity] => [title] => A Deeper Truth [demo] => [segments] => Array ( ) [pages] => 221 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Tim Stroh [artistFormal] => Stroh, Tim [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Consumer Behavior ) [price] => 0.49 [id] => 12035620 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation. [url] => https://www.hoopladigital.com/title/12035620 [pa] => [subtitle] => The New Science of Innovation, Human Choice and Societal Scale Behavior [publisher] => BookBaby [purchaseModel] => INSTANT )