Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising
(eBook)

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Published
iUniverse, 2013.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781475995015

Syndetics Unbound

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Citations

APA Citation, 7th Edition (style guide)

Jack Stephens., & Jack Stephens|AUTHOR. (2013). Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising . iUniverse.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Jack Stephens and Jack Stephens|AUTHOR. 2013. Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising. iUniverse.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Jack Stephens and Jack Stephens|AUTHOR. Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising iUniverse, 2013.

MLA Citation, 9th Edition (style guide)

Jack Stephens, and Jack Stephens|AUTHOR. Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising iUniverse, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID22aeea7c-048c-0f71-f99c-e635b8e23dfb-eng
Full titlesensible small business advertising successfully building your business with effective advertising
Authorstephens jack
Grouping Categorybook
Last Update2023-06-21 12:01:05PM
Last Indexed2024-03-27 02:30:01AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 20, 2023
Last UsedJul 20, 2023

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    [synopsis] => Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.
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