Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
(eAudiobook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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    [year] => 2015
    [artist] => E. Freya Williams
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469062297_270.jpeg
    [titleId] => 12162060
    [isbn] => 9781469062297
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Green Giants
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    [duration] => 7h 0m 0s
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                    [name] => E. Freya Williams
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                    [name] => Kelly Bourquin
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    [synopsis] => What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
    [url] => https://www.hoopladigital.com/title/12162060
    [pa] => 
    [subtitle] => How Smart Companies Turn Sustainability into Billion-Dollar Businesses
    [publisher] => Ascent Audio
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