The Heart of Marketing: Love Your Customers and They Will Love You Back
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2009
    [artist] => Judith Sherven
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/opr_9781600377860_270.jpeg
    [titleId] => 12225241
    [isbn] => 9781600377860
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Heart of Marketing
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 215
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Judith Sherven
                    [artistFormal] => Sherven, Judith
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Jim Sniechowski
                    [artistFormal] => Sniechowski, Jim
                    [relationship] => AUTHOR
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    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Direct
            [2] => Marketing
        )

    [price] => 1.75
    [id] => 12225241
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience; and will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
    [url] => https://www.hoopladigital.com/title/12225241
    [pa] => 
    [subtitle] => Love Your Customers and They Will Love You Back
    [publisher] => Morgan James Publishing
    [purchaseModel] => INSTANT
)