Iconoclast: A Neuroscientist Reveals How to Think Differently
(eBook)

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Published
Harvard Business Review Press, 2010.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781422163658

Syndetics Unbound

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APA Citation, 7th Edition (style guide)

Gregory Berns., & Gregory Berns|AUTHOR. (2010). Iconoclast: A Neuroscientist Reveals How to Think Differently . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Gregory Berns and Gregory Berns|AUTHOR. 2010. Iconoclast: A Neuroscientist Reveals How to Think Differently. Harvard Business Review Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Gregory Berns and Gregory Berns|AUTHOR. Iconoclast: A Neuroscientist Reveals How to Think Differently Harvard Business Review Press, 2010.

MLA Citation, 9th Edition (style guide)

Gregory Berns, and Gregory Berns|AUTHOR. Iconoclast: A Neuroscientist Reveals How to Think Differently Harvard Business Review Press, 2010.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDb48cdf93-2cc4-f599-5223-2469369adfe4-eng
Full titleiconoclast a neuroscientist reveals how to think differently
Authorberns gregory
Grouping Categorybook
Last Update2024-05-15 02:00:45AM
Last Indexed2024-07-13 04:40:09AM

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    [synopsis] => No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
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