Marketing Myopia
(eBook)
Author
Published
Harvard Business Review Press, 2008.
Format
eBook
Status
Available Online
Description
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Language
English
ISBN
9781633690585
Also in this Series
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Citations
APA Citation, 7th Edition (style guide)
Theordore Levitt., & Theordore Levitt|AUTHOR. (2008). Marketing Myopia . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Theordore Levitt and Theordore Levitt|AUTHOR. 2008. Marketing Myopia. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Theordore Levitt and Theordore Levitt|AUTHOR. Marketing Myopia Harvard Business Review Press, 2008.
MLA Citation, 9th Edition (style guide)Theordore Levitt, and Theordore Levitt|AUTHOR. Marketing Myopia Harvard Business Review Press, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
| Grouped Work ID | acfdcd4d-9d4b-b04d-44d4-b75456d295cf-eng |
|---|---|
| Full title | marketing myopia |
| Author | levitt theordore |
| Grouping Category | book |
| Last Update | 2023-06-21 12:01:05PM |
| Last Indexed | 2024-04-27 04:40:32AM |
Book Cover Information
| Image Source | hoopla |
|---|---|
| First Loaded | Aug 19, 2023 |
| Last Used | Aug 19, 2023 |
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[synopsis] => What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
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