Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand
(eBook)

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Author
Published
BookBaby, 2020.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781544503325

Syndetics Unbound

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Citations

APA Citation, 7th Edition (style guide)

Re Perez., & Re Perez|AUTHOR. (2020). Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand . BookBaby.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Re Perez and Re Perez|AUTHOR. 2020. Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand. BookBaby.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Re Perez and Re Perez|AUTHOR. Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand BookBaby, 2020.

MLA Citation, 9th Edition (style guide)

Re Perez, and Re Perez|AUTHOR. Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand BookBaby, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID7b696f75-586a-f3fd-e534-2c920504a606-eng
Full titleyour brand should be gay even if you re not the art and science of creating an authentic brand
Authorperez re
Grouping Categorybook
Last Update2023-06-21 12:01:05PM
Last Indexed2024-03-29 03:34:42AM

Book Cover Information

Image Sourcehoopla
First LoadedJun 23, 2023
Last UsedMar 28, 2024

Hoopla Extract Information

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    [synopsis] => What made you pick up this book? Perhaps you're wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it's all of the above.

Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic brand is all about-owning a perception in the marketplace that compels people to take action.

In Your Brand Should be Gay (Even if You're Not), Re Perez-seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People-uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.
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