Summary: Contagious: Review and Analysis of Berger's Book
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2014
    [artist] => BusinessNews Publishing
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/prm_9782511024010_270.jpeg
    [titleId] => 13076761
    [isbn] => 9782511024010
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Summary: Contagious
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 43
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => BusinessNews Publishing
                    [artistFormal] => BusinessNews Publishing, 
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising & Promotion
            [1] => Business & Economics
            [2] => Communication & Social Skills
            [3] => Consumer Behavior
            [4] => Direct
            [5] => Marketing
            [6] => Self-help
            [7] => Study Aids
        )

    [price] => 0.4
    [id] => 13076761
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".

This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.

Added-value of this summary:

• Save time

• Understand the essential techniques

• Expand your communication skills

To learn more, read "Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
    [url] => https://www.hoopladigital.com/title/13076761
    [pa] => 
    [subtitle] => Review and Analysis of Berger's Book
    [publisher] => Business Book Summaries
    [purchaseModel] => INSTANT
)