Summary: How to Grow When Markets Don't: Review and Analysis of Slywotzky and Wise's Book
(eBook)

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Business Book Summaries, 2013.
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eBook
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Available Online

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Language
English
ISBN
9782806246844

Syndetics Unbound

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APA Citation, 7th Edition (style guide)

BusinessNews Publishing., & BusinessNews Publishing|AUTHOR. (2013). Summary: How to Grow When Markets Don't: Review and Analysis of Slywotzky and Wise's Book . Business Book Summaries.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

BusinessNews Publishing and BusinessNews Publishing|AUTHOR. 2013. Summary: How to Grow When Markets Don't: Review and Analysis of Slywotzky and Wise's Book. Business Book Summaries.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

BusinessNews Publishing and BusinessNews Publishing|AUTHOR. Summary: How to Grow When Markets Don't: Review and Analysis of Slywotzky and Wise's Book Business Book Summaries, 2013.

MLA Citation, 9th Edition (style guide)

BusinessNews Publishing, and BusinessNews Publishing|AUTHOR. Summary: How to Grow When Markets Don't: Review and Analysis of Slywotzky and Wise's Book Business Book Summaries, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID0b7c1ad5-3039-4864-1b4d-e755dd52e098-eng
Full titlesummary how to grow when markets don t review and analysis of slywotzky and wises book
Authorpublishing businessnews
Grouping Categorybook
Last Update2023-06-21 12:01:05PM
Last Indexed2024-03-27 02:10:25AM

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Hoopla Extract Information

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    [synopsis] => The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't". 

This complete summary of the ideas from "How to Grow When Markets Don't" shows that for many years, the answer for growth creation was thought to be product innovation — a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just because it is slightly better. This summary suggests a more effective strategy: "demand innovation" — identifying and serving the customer needs which arise naturally out of the sale of existing products and services. It's very possible that your company will have hidden assets that, if used properly, can generate value. Examples of this include access to and knowledge of your customer base, and technical expertise in your industry. This summary takes the reader through a five-step process to harness demand innovation. The authors encourage companies to look at customer interaction at the beginning of the process, not the end; they suggest being aware not only of assets but of liabilities holding you back, such as a mismatch in skill-sets or distributors having veto power over development. 

Added-value of this book: 

• Save time 

• Understand key concepts 

• Increase your business knowledge 

To learn more, read "How to Grow When Markets Don't" and discover a compelling blueprint for long-term strategy and short term, applicable changes.
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