Message Matters: Succeeding at the Crossroads of Mission and Market
(eBook)

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Published
Turner Publishing Company, 2007.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781618589255

Syndetics Unbound

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APA Citation, 7th Edition (style guide)

Rebecca K. Leet., & Rebecca K. Leet|AUTHOR. (2007). Message Matters: Succeeding at the Crossroads of Mission and Market . Turner Publishing Company.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Rebecca K. Leet and Rebecca K. Leet|AUTHOR. 2007. Message Matters: Succeeding At the Crossroads of Mission and Market. Turner Publishing Company.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Rebecca K. Leet and Rebecca K. Leet|AUTHOR. Message Matters: Succeeding At the Crossroads of Mission and Market Turner Publishing Company, 2007.

MLA Citation, 9th Edition (style guide)

Rebecca K. Leet, and Rebecca K. Leet|AUTHOR. Message Matters: Succeeding At the Crossroads of Mission and Market Turner Publishing Company, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID686e0713-bfcc-bc7c-23c5-e2f9d355dacf-eng
Full titlemessage matters succeeding at the crossroads of mission and market
Authorleet rebecca k
Grouping Categorybook
Last Update2023-08-15 21:00:35PM
Last Indexed2024-03-27 03:30:29AM

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First LoadedAug 19, 2023
Last UsedAug 19, 2023

Hoopla Extract Information

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    [synopsis] => It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone won’t catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.
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