Write Great Ads: A Step-by-Step Approach
(eBook)
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Language
English
ISBN
9781620459485
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Citations
APA Citation, 7th Edition (style guide)
Erica Levy Klein., & Erica Levy Klein|AUTHOR. (1990). Write Great Ads: A Step-by-Step Approach . Turner Publishing Company.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Erica Levy Klein and Erica Levy Klein|AUTHOR. 1990. Write Great Ads: A Step-by-Step Approach. Turner Publishing Company.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Erica Levy Klein and Erica Levy Klein|AUTHOR. Write Great Ads: A Step-by-Step Approach Turner Publishing Company, 1990.
MLA Citation, 9th Edition (style guide)Erica Levy Klein, and Erica Levy Klein|AUTHOR. Write Great Ads: A Step-by-Step Approach Turner Publishing Company, 1990.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | 3249eacf-5826-42bc-eede-5dd46e0f6e39-eng |
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Full title | write great ads a step |
Author | klein erica levy |
Grouping Category | book |
Last Update | 2023-08-15 21:00:35PM |
Last Indexed | 2024-04-20 02:49:00AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Apr 14, 2023 |
Last Used | Dec 18, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 1990 [artist] => Erica Levy Klein [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781620459485_270.jpeg [titleId] => 13574510 [isbn] => 9781620459485 [abridged] => [language] => ENGLISH [profanity] => [title] => Write Great Ads [demo] => [segments] => Array ( ) [pages] => 192 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Erica Levy Klein [artistFormal] => Klein, Erica Levy [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Advertising & Promotion [1] => Business & Economics ) [price] => 2.49 [id] => 13574510 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with-it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action-guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone-no matter what your level of experience-can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals-all in good, clear, no-nonsense English-and an overall good reference for anyone interested in better communications." [url] => https://www.hoopladigital.com/title/13574510 [pa] => [subtitle] => A Step-by-Step Approach [publisher] => Turner Publishing Company [purchaseModel] => INSTANT )