Kiwi: The Australian Brand that Brought a Shine to the World
(eBook)

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Published
Allen & Unwin, 2017.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781760638047

Syndetics Unbound

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Citations

APA Citation, 7th Edition (style guide)

Keith Dunstan., & Keith Dunstan|AUTHOR. (2017). Kiwi: The Australian Brand that Brought a Shine to the World . Allen & Unwin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Keith Dunstan and Keith Dunstan|AUTHOR. 2017. Kiwi: The Australian Brand That Brought a Shine to the World. Allen & Unwin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Keith Dunstan and Keith Dunstan|AUTHOR. Kiwi: The Australian Brand That Brought a Shine to the World Allen & Unwin, 2017.

MLA Citation, 9th Edition (style guide)

Keith Dunstan, and Keith Dunstan|AUTHOR. Kiwi: The Australian Brand That Brought a Shine to the World Allen & Unwin, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDd9ee6cc6-c224-5a16-acf2-0c7b458d7441-eng
Full titlekiwi the australian brand that brought a shine to the world
Authordunstan keith
Grouping Categorybook
Last Update2023-08-02 21:01:26PM
Last Indexed2024-03-27 05:06:45AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 21, 2023
Last UsedSep 4, 2023

Hoopla Extract Information

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    [synopsis] => You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia. One of Australia's best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles, and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually. In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, and their marriages, quarrels, and friendships. He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s. Richly illustrated in full color, Kiwi is the fascinating inside story of one of Australia's great families, as well as one of its great brands.
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