The Business of Belonging: How to Build Communities that Grow the Bottom Line
(eAudiobook)

Book Cover
Average Rating
Published
Ascent Audio, 2021.
Format
eAudiobook
Status
Available Online

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Physical Description
6h 19m 0s
Language
English
ISBN
9781663712493

Syndetics Unbound

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Citations

APA Citation, 7th Edition (style guide)

David Spinks., David Spinks|AUTHOR., & Christopher Douyard|READER. (2021). The Business of Belonging: How to Build Communities that Grow the Bottom Line . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

David Spinks, David Spinks|AUTHOR and Christopher Douyard|READER. 2021. The Business of Belonging: How to Build Communities That Grow the Bottom Line. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

David Spinks, David Spinks|AUTHOR and Christopher Douyard|READER. The Business of Belonging: How to Build Communities That Grow the Bottom Line Ascent Audio, 2021.

MLA Citation, 9th Edition (style guide)

David Spinks, David Spinks|AUTHOR, and Christopher Douyard|READER. The Business of Belonging: How to Build Communities That Grow the Bottom Line Ascent Audio, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID10a51828-1d0f-0dfb-83cc-f7e4d9711cda-eng
Full titlebusiness of belonging how to build communities that grow the bottom line
Authorspinks david
Grouping Categorybook
Last Update2023-12-01 20:12:53PM
Last Indexed2024-03-27 02:14:35AM

Book Cover Information

Image Sourcehoopla
First LoadedApr 20, 2023
Last UsedSep 8, 2023

Hoopla Extract Information

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    [synopsis] => Your business problems are community problems. Solve them and scale with help from the leader in the field.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
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