Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days
(eBook)

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Book Cover Information

Hoopla Extract Information

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    [year] => 2021
    [artist] => Shiv Narayanan
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781544519951_270.jpeg
    [titleId] => 14111469
    [isbn] => 9781544519951
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Post-Acquisition Marketing
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                    [name] => Shiv Narayanan
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            [0] => Business & Economics
            [1] => Corporate Finance
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    [id] => 14111469
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    [synopsis] => When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.

In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
    [url] => https://www.hoopladigital.com/title/14111469
    [pa] => 
    [subtitle] => How to Create Enterprise Value in the First 100 Days
    [publisher] => BookBaby
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