Rocket
(eAudiobook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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(
    [year] => 2015
    [artist] => Michael J. Silverstein
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/mha_9781639295142_270.jpeg
    [titleId] => 14322668
    [isbn] => 9781639295142
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Rocket
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    [duration] => 12h 32m 0s
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                    [name] => Michael J. Silverstein
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            [1] => stdClass Object
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                    [name] => Dylan Bolden
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    [genres] => Array
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            [0] => Business
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    [price] => 2.76
    [id] => 14322668
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviors in order to deliver intimately rewarding experiences every time they shop-including knowing what they need before they do. Included is a "self critique" to identify where you are currently before you transform your career and company by mastering how to:

• Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
• Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
• Deliver all the core benefits of a particular demand space in your product-from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
• Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way

With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
    [url] => https://www.hoopladigital.com/title/14322668
    [pa] => 
    [publisher] => McGraw Hill-Ascent Audio
    [purchaseModel] => INSTANT
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