Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget
(eBook)

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Published
TBK Consult ApS, 2020.
Format
eBook
Status
Available Online

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Language
English
ISBN
9788793116290

Syndetics Unbound

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APA Citation, 7th Edition (style guide)

Hans Peter Bech., & Hans Peter Bech|AUTHOR. (2020). Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget . TBK Consult ApS.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Hans Peter Bech and Hans Peter Bech|AUTHOR. 2020. Going Global On a Shoestring: Global Expansion in the Software Industry On a Small Budget. TBK Consult ApS.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Hans Peter Bech and Hans Peter Bech|AUTHOR. Going Global On a Shoestring: Global Expansion in the Software Industry On a Small Budget TBK Consult ApS, 2020.

MLA Citation, 9th Edition (style guide)

Hans Peter Bech, and Hans Peter Bech|AUTHOR. Going Global On a Shoestring: Global Expansion in the Software Industry On a Small Budget TBK Consult ApS, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID8f5a65c2-1390-b997-4fe7-317e25939db4-eng
Full titlegoing global on a shoestring global expansion in the software industry on a small budget
Authorbech hans peter
Grouping Categorybook
Last Update2023-08-02 21:01:26PM
Last Indexed2024-03-27 04:04:00AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 21, 2023
Last UsedAug 20, 2023

Hoopla Extract Information

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    [synopsis] => Companies that have business in foreign markets are worth much more than companies that only have customers domestically. Even just small export ratios can increase the value of a technology company more than ten times.
Software companies typically commence international expansion before they are firmly, settled in their domestic markets, before they have a professional management infrastructure in place and at a time where they can allocate only tiny budgets to the endeavor.
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead or building the foundation for further growth. Getting the foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
The book is, based on Everett M. Rodger's principles around Diffusion of Innovations, Alexander Osterwalder's business model framework, thirty case software industry stories and the author's personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.
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