Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
(eBook)

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Book Cover Information

Hoopla Extract Information

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    [year] => 2021
    [artist] => Rob Meyerson
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781637421567_270.jpeg
    [titleId] => 14632447
    [isbn] => 9781637421567
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Brand Naming
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    [pages] => 194
    [children] => 
    [artists] => Array
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                    [name] => Rob Meyerson
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            [0] => Advertising & Promotion
            [1] => Business & Economics
            [2] => Consumer Behavior
            [3] => Direct
            [4] => Marketing
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    [price] => 1.69
    [id] => 14632447
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    [kind] => EBOOK
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    [upc] => 
    [synopsis] => You don't have a brand-whether it's for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But, set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
    [url] => https://www.hoopladigital.com/title/14632447
    [pa] => 
    [subtitle] => The Complete Guide to Creating a Name for Your Company, Product, or Service
    [publisher] => Business Expert Press
    [purchaseModel] => INSTANT
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