Preaching and the Thirty-Second Commerical: Lessons from Advertising for the Pulpit
(eBook)
Author
Published
Presbyterian Publishing Corporation, 2021.
Format
eBook
Status
Available Online
Description
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Language
English
ISBN
9781646980772
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Citations
APA Citation, 7th Edition (style guide)
Carrie La Ferle., & Carrie La Ferle|AUTHOR. (2021). Preaching and the Thirty-Second Commerical: Lessons from Advertising for the Pulpit . Presbyterian Publishing Corporation.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Carrie La Ferle and Carrie La Ferle|AUTHOR. 2021. Preaching and the Thirty-Second Commerical: Lessons From Advertising for the Pulpit. Presbyterian Publishing Corporation.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Carrie La Ferle and Carrie La Ferle|AUTHOR. Preaching and the Thirty-Second Commerical: Lessons From Advertising for the Pulpit Presbyterian Publishing Corporation, 2021.
MLA Citation, 9th Edition (style guide)Carrie La Ferle, and Carrie La Ferle|AUTHOR. Preaching and the Thirty-Second Commerical: Lessons From Advertising for the Pulpit Presbyterian Publishing Corporation, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | 46d7f5c4-78a8-7a89-dc0e-5db60285837b-eng |
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Full title | preaching and the thirty second commerical lessons from advertising for the pulpit |
Author | ferle carrie la |
Grouping Category | book |
Last Update | 2024-05-15 02:00:45AM |
Last Indexed | 2024-05-15 03:36:16AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Apr 9, 2024 |
Last Used | Apr 9, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2021 [artist] => Carrie La Ferle [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781646980772_270.jpeg [titleId] => 14930570 [isbn] => 9781646980772 [abridged] => [language] => ENGLISH [profanity] => [title] => Preaching and the Thirty-Second Commerical [demo] => [segments] => Array ( ) [pages] => 185 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Carrie La Ferle [artistFormal] => La Ferle, Carrie [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Christian Ministry [1] => Preaching [2] => Religion ) [price] => 1.99 [id] => 14930570 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it. Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising. Examples of these lessons include: • Sharpening one's analysis to understand the congregation better • Encoding a message so that listeners can decode it for their individual lives • Understanding how the form of the sermon leads to greater or lesser effectiveness • Building the sermon around imagery and narrative [url] => https://www.hoopladigital.com/title/14930570 [pa] => [series] => Preaching and... [subtitle] => Lessons from Advertising for the Pulpit [publisher] => Presbyterian Publishing Corporation [purchaseModel] => INSTANT )