Moving to Outcomes: Why Partnerships are the Future of Marketing
(eBook)

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Published
Sourcebooks Inc, 2022.
Format
eBook
Status
Available Online

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Language
English
ISBN
9781728261744

Syndetics Unbound

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Citations

APA Citation, 7th Edition (style guide)

Robert Glazer., Robert Glazer|AUTHOR., & Matt Wool|AUTHOR. (2022). Moving to Outcomes: Why Partnerships are the Future of Marketing . Sourcebooks Inc.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Robert Glazer, Robert Glazer|AUTHOR and Matt Wool|AUTHOR. 2022. Moving to Outcomes: Why Partnerships Are the Future of Marketing. Sourcebooks Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Robert Glazer, Robert Glazer|AUTHOR and Matt Wool|AUTHOR. Moving to Outcomes: Why Partnerships Are the Future of Marketing Sourcebooks Inc, 2022.

MLA Citation, 9th Edition (style guide)

Robert Glazer, Robert Glazer|AUTHOR, and Matt Wool|AUTHOR. Moving to Outcomes: Why Partnerships Are the Future of Marketing Sourcebooks Inc, 2022.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDdc8e6c4a-767a-7493-b892-f4e34efa0513-eng
Full titlemoving to outcomes why partnerships are the future of marketing
Authorglazer robert
Grouping Categorybook
Last Update2023-11-15 20:03:11PM
Last Indexed2024-04-13 04:57:34AM

Book Cover Information

Image Sourcehoopla
First LoadedFeb 23, 2023
Last UsedApr 10, 2024

Hoopla Extract Information

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    [synopsis] => From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. “Moving to Outcomes” will unlock the keys and show readers how to do so for themselves.

Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.

Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
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