Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
(eBook)

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Published
Rowman & Littlefield Publishers, 2011.
Format
eBook
Status
Available Online

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Language
English
ISBN
9780742568211

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Citations

APA Citation, 7th Edition (style guide)

Mike Veseth., & Mike Veseth|AUTHOR. (2011). Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists . Rowman & Littlefield Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Mike Veseth and Mike Veseth|AUTHOR. 2011. Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists. Rowman & Littlefield Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Mike Veseth and Mike Veseth|AUTHOR. Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists Rowman & Littlefield Publishers, 2011.

MLA Citation, 9th Edition (style guide)

Mike Veseth, and Mike Veseth|AUTHOR. Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists Rowman & Littlefield Publishers, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDc5e328cd-7b80-c332-28d4-589c1337d4ad-eng
Full titlewine wars the curse of the blue nun the miracle of two buck chuck and the revenge of the terroirists
Authorveseth mike
Grouping Categorybook
Last Update2023-08-03 21:00:44PM
Last Indexed2024-03-27 04:49:09AM

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First LoadedApr 7, 2023
Last UsedDec 17, 2023

Hoopla Extract Information

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    [synopsis] => Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.
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