The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
(Book)

Book Cover
Average Rating
Published
San Francisco : Jossey-Bass, c2010.
Format
Book
Edition
1st ed.
Physical Desc
xxv, 211 pages : ill. ; 22 cm.
Status
Regency Park Branch Library - BOOK - Adult
658.872 AAKER
1 available

Description

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Published
San Francisco : Jossey-Bass, c2010.
Edition
1st ed.
Language
English

Notes

Bibliography
Includes bibliographical references (p. 173-190) and index.
Description
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--,Provided by publisher.

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LocationCall NumberStatus
Regency Park Branch Library - BOOK - Adult658.872 AAKEROn Shelf

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Citations

APA Citation, 7th Edition (style guide)

Aaker, J. L., Smith, A., & Adler, C. (2010). The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change . Jossey-Bass.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Aaker, Jennifer Lynn, Andy Smith and Carlye. Adler. 2010. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. Jossey-Bass.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Aaker, Jennifer Lynn, Andy Smith and Carlye. Adler. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jossey-Bass, 2010.

MLA Citation, 9th Edition (style guide)

Aaker, Jennifer Lynn., Andy Smith, and Carlye Adler. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jossey-Bass, 2010.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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