Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....

"The story of four couples linked over sevearal decades by one diamond ring, and the woman who launched the most famous diamond campaign in the world"--

Amory Blaine is an accomplished, attractive Princeton student who aspires to greatness. Called to serve during the First World War, Amory returns after the war and settles in New York where he falls in love with Rosalind Connage, a beautiful debutante with aspirations of her own. At turns wildly optimistic and bitterly cynical, This Side of Paradise is the story of what happens to love when it becomes distorted by greed. Published in 1920, This Side...

Rowena is a journalist dedicated to uncovering greed and corruption among people in positions of power. She does this with the help of her tech-savvy partner in crime, Miles. Grace is a friend and seems to know all about Rowena's secret writing identity, and hands Rowena evidence of adultery as a story. Grace is involved with Harrison Hill, the owner of the largest advertising agency in New York, H2A. Grace met Hill in an Internet chat room and became...

“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances, fifth chances, eighteenth chances. Every day we get a fresh chance to live the way we want.” Finbar Dolan is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston...

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

"This fact-packed exploration of how advertising works is a ... peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline,...