Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all...

Set in the captivating world of 1960s New York, the story continues to follow iconic ad man Don Draper, his colleagues and his family.

Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for...

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.

Explore the tension and comedy of one-on-one relationships of all types in this collection of outstanding short films, music videos, advertising, brand videos and games, cinematically-curated from the archives of Stash Magazine.

The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre Museum, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven...

Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.

We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.

This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...