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"This fact-packed exploration of how advertising works is a ... peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline,...
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Amory Blaine is an accomplished, attractive Princeton student who aspires to greatness. Called to serve during the First World War, Amory returns after the war and settles in New York where he falls in love with Rosalind Connage, a beautiful debutante with aspirations of her own. At turns wildly optimistic and bitterly cynical, This Side of Paradise is the story of what happens to love when it becomes distorted by greed. Published in 1920, This Side...
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Returning to her Montana hometown to put her life back together, successful advertising executive Michelle Turner struggles to bridge the distance between herself and her dying father, an aging Hollywood star, help her troubled teenage son, and come to terms with Sam McPhee, the rugged lover who had left her years ago.
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"For sixty years, a wedding chapel sat silent, waiting for love. But times have changed and the hour has come when it just might be too late. Retired hall-of-fame football coach Jimmy "Coach" Westbrook never imagined anything would come of his labor of love--the wedding chapel he built for Collette Greer, the woman he fell for back in '49. But now an offer has come to turn the chapel into what it was meant to be--a place for love--and Jimmy sees no...
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A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics.
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials...
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Get into e-mail marketing and enjoy the amazing passive income it can produce for you!
Dear Friend,
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold a candle to just how effective list marketing can be. Its easy to see why, survey after survey, marketing firms keep putting e-mail marketing at...
9) IAuthor
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The basics behind 'I Author' is all about matching the customer's needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer's needs it will attract qualified prospects, along with the ability to build trust-based on compatible interests.
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Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly.
It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain.
Huge companies like Coca Cola and Nike are making millions of Dollars extra per month using Facebook...
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Dear Friend:
Are you looking to host your own show?
If you want to start your own podcast, but you don't know how and where to begin, you came to the right place.
If you are starting your own show from scratch and you are doing everything yourself, then you need all the help you can get. While recording and publishing your own podcast may sound simple enough, there are actually a lot of things that happen behind the scenes.
Planning and creating...
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Español
Description
Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la publicidad, este texto aborda las lógicas de producción de valor y de producción de conocimiento en el campo publicitario. Estos nuevos temas no son excluyentes con el énfasis que el primer documento hace en los procesos comunicativos y semióticos...
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Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's...
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best...
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...
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The Booker Prize-nominated author returns with a dazzling coming-of-age story set in post-independence Sri Lanka.
Ceylon is on the brink of change. But young Kairo is at loose ends. School is closed, the government is in disarray, the press is under threat, and the religious right are flexing their muscles. Kairo's hardworking mother blows off steam at her cha-cha-cha classes; his Trotskyist father grumbles over the state of the nation between his...
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This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with 'the same pertinacity as the great advertisers use to proclaim the merits of their soap,...
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Thaddeus Walker Bowman Owens, backup quarterback for the Chicago Stars, is a man with a low tolerance for divas. Oliva Shore, international opera superstar, has a monumental grudge against the egotistical, lowbrow jock she's stuck with for a nationwide tour promoting a luxury watch brand. When threatening letters, haunting photographs, and a series of dangerous encounters complicate their lives, is it the work of an overzealous fan or something more...
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Balancing Social, Professional, and Artistic Views
What does it mean to be a designer in today's corporate-driven, over-branded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case...
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Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture, the development of advertising through the industrial period, the nature of advertising...
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