An award-winning financial journalist and an anthropology expert presents a new way for businesses to thrive by studying the behavior of consumers, markets and organizations instead of their traditional reliance on economic models and Big Data.

Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...

Environmental impacts in consequence of human activities mainly lead back to consumption. The overall research aim of this study is to estimate how sustainable consumption can be increased through sustainable innovation by mainly considering pro-environmental aspects. Relating to this, several objectives are pursued as the following examples show. For instants, the study aims to regard efficiency, consistency, and sufficiency as three strategic principles;...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,”...

Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed...

The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services, which will in turn strain the global infrastructure and accelerate climate change. The largest gains...

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software...

GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita. El individuo en su condición de persona El individuo en su condición de familiar Las relaciones paterno-filiales Las relaciones entre parientes Las relaciones conyugales Testamento y herencia El individuo y el tráfico...

This introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular groups of experiments have been used by behavioural economists to shed light on the processes of economic decision making. These include bargaining games, trust games and public good games. The significance of determinants such as punishment, sanctioning, emotion, cooperation, reciprocity, leadership,...