Catalog Search Results
1) Affiliate Marketing : Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income
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Online Business Opportunities Are Knocking On The Door...Whether you will take advantage of these opportunities to help you escape the nine-to-five trap is entirely up to you. Affiliate marketing has become one of the most attractive business opportunities for people looking to get started with an online business model. This opportunity presents itself as one of the easiest and most affordable to get started with. All you need is access to the internet...
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GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita.
El individuo en su condición de persona
El individuo en su condición de familiar
Las relaciones paterno-filiales
Las relaciones entre parientes
Las relaciones conyugales
Testamento y herencia
El individuo y el tráfico...
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Here are some of the testimonials from people who used the advice from the book:
Great Advice Everyone Can Use
"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
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Este libro realiza un cruce entre la psicología y la economía, o más precisamente, la psicología y la macroeconomía. Pablo Mira indaga si la psicología humana tiene algo que ver con el magro desempeño que mostró la economía argentina en las últimas décadas y que la relegó a ser un país con ingreso medio bajo, pese a ser considerado históricamente un país con potencial para ser rico. "La imagen tradicional en el análisis económico...
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As a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?
Wayne McCulloch has more than 25 years of experience in the software...
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En este libro se presenta el estudio empírico sobre el comportamiento espacial de compra de los consumidores de los principales centros comerciales ubicados en la ciudad de Santiago de Cali, Colombia.
Este libro sirve de referente para estudiantes interesados en realizar investigaciones de comportamiento espacial de compra, para empresarios como fuente de consulta y para profesionales, docentes y estudiantes interesados en la investigación de mercados....
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¿De dónde vienen los productos que consumimos? ¿Qué contienen los alimentos que compramos? Parecen preguntas sencillas y, sin embargo, sabemos muy poco de los elementos que componen nuestra cesta de la compra. Las etiquetas de los alimentos que adquirimos suelen ser ininteligibles para el consumidor medio y resulta virtualmente imposible saber de dónde vienen las materias primas con las que fueron elaborados. La opacidad sirve a menudo para ocultar...
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El Centro de Ética y Responsabilidad Social (CERS) y la Facultad de Ciencias Empresariales de la Universidad del Pacífico proponen una reflexión crítica, desde las distintas perspectivas y disciplinas del saber, sobre la relación entre la industria de alimentos y los cambios en la salud y el bienestar de la población. Esta reflexión se materializa en un libro de 10 capítulos que se agrupan en dos partes: la primera contiene cuatro capítulos...
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“Can't-Lose Accounts” brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers.
Cross-selling and upselling opportunities are the holy grail of selling. Satisfied key stakeholders will do most of your "selling" legwork for you when they can justify and articulate the past value you've delivered.
Get credit for that value, and make it the cornerstone...
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This book presents the workings of Consumer Behavior as no other book in the market does. It examines the subject of Consumer Behavior in a fascinating way, is stimulating and motivates readers. This textbook, provides a complete, introduction, to consumer behavior. It focuses on consumer behavior research, concepts, and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout...
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What is "NeuroAuthority" anyway? At a high level, it's the combination of neuroscience and authority marketing.
Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled...
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural...
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En la actual coyuntura económica, caracterizada por un crecimiento bajo o nulo, cualquier empresa que lleve su negocio "como de costumbre", con las estrategias y tácticas de siempre, no podrá prosperar e, incluso, puede ver amenazada su supervivencia. Esto se ve sobre todo en el sector de la distribución minorista, aunque es igualmente extrapolable a cualquier otro.
Existen dos estrategias que las empresas del sector de la distribución pueden...
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For over 200 years loyalty programs have hovered around enticing customers to come back for more.
This book is a departure from what we have known and adhered to for the past 200 years.
It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in...
15) Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But, in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique...
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El diseño de experiencias es tan viejo como el mundo. Desde el comienzo de los tiempos se han diseñado ceremonias religiosas, edificios o espectáculos con el fin de transmitir unas determinadas experiencias. A pesar de que la mayoría de las empresas transmite experiencias sin pensar en ellas, consciente o inconscientemente, todas las crean. La gestión de experiencias es un sistema para administrar de forma sistemática las señales sensoriales...
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Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand.
With his usual...
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
There isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.
Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups must cross to move their products out of...
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Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de supervivencia. Resulta que no deseamos pertenecer únicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen fácil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor...
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Los profesionales del marketing y la publicidad nos bombardean todos los días con anuncios televisivos, vallas en las carreteras, banners en Internet, lonas en las fachadas de centros comerciales, etc. Las marcas y la información sobre ellas nos llegan constantemente, a gran velocidad y desde todas las direcciones.
Nuestro cerebro recopila y filtra esta información todo el tiempo. Algunos fragmentos de la publicidad logran llegar hasta nuestra...
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