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" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals...
Author
Series
Language
English
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The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing...
5) Lucky stiff
Author
Language
English
Formats
Description
Everyone Has a Hidden Talent
For Lucky O'Toole it's murder...solving it.
Surviving in Sin City takes cunning, a pair of five-inch heels, and a wiseass attitude. Lucky has mastered them all and has a pair of legs she uses to kick butt and turn heads.
As the Chief Problem Solver for the Babylon, Las Vegas's most over-the-top destination, mischief is in her job description.
She's good at her job.
She's less good at life. But who has time for a life when...
Author
Publisher
PublicAffairs
Pub. Date
2021.
Edition
First edition.
Language
English
Description
"Mogul William Goldman's zinger about the movie business - "nobody knows nothing" - can easily be said today about companies and their customers. Despite big data and a mind-boggling array of analytical tools, companies still grasp at straws when trying to understand who their customers are; why they buy their products and services - or don't; why they lose them; and how to regain them. In an entertaining detective story, David Scott Duncan tells...
Author
Language
English
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Description
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
Author
Language
English
Description
Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem. Dealing with Difficult Customers will show you: How to stop using gimmicks...
Author
Language
English
Description
Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service and it also explains the main reason why many successful companies make excellent customer service an important element in their agenda. What you'll learn in this book will work great for business owners, entrepreneurs and training of customer service specialists. You will get to learn...
10) Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Q
Author
Language
Français
Description
Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine.
Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à cté de l'essentiel. Vous ne devriez demander à personne si votre entreprise est une bonne idée. C'est une mauvaise question qui incite tout le monde à...
Author
Language
English
Description
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.
There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the...
Author
Language
English
Description
Summary of The Innovator's Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator's Dilemma contemplates the difficulties of maintaining a firm's position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful firms in a given business often rapidly lose market share to new challengers. Large companies that spend...
Author
Language
English
Description
In a world where anything you text, post, or blurt out can go viral instantly, having control over your words is critical to your success.
Whenever we're frustrated, angry, or under stress, those negative influences try to control what we'll say next. When we give in to them, they get more powerful, controlling our tone and our words, and ultimately having a negative impact on us. Fortunately, there's a way for you to take charge.
Big Brain...
Author
Language
English
Description
What drives customer success? Technology, processes, or the people involved?
Customer success as an orchestrated business function is more vital than ever, amidst heightened focus on reducing customer churn and on increasing recurring revenue.
"Helping Customers Win" covers three primary aspects of customer success-technology, processes, and people-with a sharp focus on "people" to elevate your company's reputation and client success. Mastering...
Author
Language
English
Description
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence,...
Author
Language
English
Description
Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states.
Second, it's the story of one employee's success-the author, Tom McMakin, who was looking for a job and found a lifestyle. McMakin's immersion into Great Harvest...
Author
Series
Language
English
Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones...
Author
Language
English
Description
This book is a great and practical guide in developing a company's customer service program from scratch. In some cases, there may be a need to improve on an existing one that is deficient in many ways. It will help a company-large or small-to determine how their customer service program should be developed to keep customers happy and satisfied.
Author
Language
English
Description
UNCOVER THE SECRETS OF CREATING LOYAL SUPER FANS THAT WILL SKYROCKET YOUR BUSINESS. You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal SUPER FANS, who rave about you and your business? You will discover the secrets to creating Super Fans,...
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