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" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals...
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The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world...
3) Lucky stiff
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Everyone Has a Hidden Talent
For Lucky O'Toole it's murder...solving it.
Surviving in Sin City takes cunning, a pair of five-inch heels, and a wiseass attitude. Lucky has mastered them all and has a pair of legs she uses to kick butt and turn heads.
As the Chief Problem Solver for the Babylon, Las Vegas's most over-the-top destination, mischief is in her job description.
She's good at her job.
She's less good at life. But who has time for a life when...
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
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Everyone Has a Hidden Talent
For Lucky O'Toole it's murder...solving it.
Tonight she feels like committing it.
Her live-in lover, Teddie, has rock-starred out and taken his show on the road.
Her mother is a pregnant hormonal weapon of mass destruction.
But, as the Chief Problem Solver for the Babylon, Las Vegas's most over-the-top destination, murder isn't in her job description.
SO DAMN LUCKY
Renowned magician, Dimitri Fortunoff apparently dies while...
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This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly-successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep customers extremely happy.
After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, he would need to be self employed. To do that,...
7) Marketing
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Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their...
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Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
9) How to Promote Your Business & Increase Sales: An Excellent Sales Promotion & Social Media Marketing
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WE ARE PLEASED TO PRESENT a new Book: How To Promote Your Business & Increase Sales: An excellent Sales Promotion & Social Media Marketing Book for Business Owners & Managers. This is the new and expanded 2nd Edition published in December 2022.
In this book, Professor Andy and his team teach readers how to effectively promote their brands on social media, retain customers, create promotional content, and market their products.
Their focus is on businesses...
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In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations.
As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes a realistic plan for the new organization as builders erect structures that transition startups to the growth stage. Engineers solve existential problems and contribute to continuous improvement. Finally,...
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Everything equal, customers choose whether they will return based on the feeling they get, when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back-and they tell their friends.
Backed by plenty of on-the-ground...
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Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound and yours can be one of them.
Bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show you how great leadership, great people, and great products are the key to building a phenomenally successful business.
In Now, Build a Great Business!, you'll learn...
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The Secret to Taking Your Business from Mediocre to Meaningfully Different?
Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create...
14) Negotiation
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The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Simply put, those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars' worth of contracts during his career and has learned firsthand...
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Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you!
While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation-until now. Customer Relationship Imprinting reveals why some businesses have...
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Customer service is often forgotten, but it's crucial for maintaining a healthy business. In this book, I will provide a step-by-step guide to customer service that will set your employees up for success from the beginning. I'll go over everything from how to hire the appropriate people, what they need to know before they start their job, and how to properly mentor them once they're onboard. By the end of this book, you'll have an employee team that...
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Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Through an entertaining fictional story, Tim Templeton emphasizes the importance of applying the Golden Rule in business-building an...
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Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston shares simple but powerful techniques...
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Can serving others be addictive? If so, who's the one that's addicted? The customer or the service provider? This book will show how the service provider can transform their routine from a JOB to a passion and addiction. This handbook is designed to be a quick read with easy-to-understand principles and practical suggestions for elevating their service to gold standard levels. Whether the reader is new to providing customer service OR they are an...
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Revised and updated for the first time since original publication!
Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."
If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business...
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