Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription...
Author
Language
English
Description
F#ck Content Marketing isn't a book for content marketers.
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you...
Author
Language
English
Description
The future success of your business depends on how well you market it. With effective marketing, you can help your business climb to great heights. On the other hand, ineffective marketing can cause you to stall or even fail to launch. Therefore, your marketing strategies need to be carefully considered.
Today, we live in a digital world where everyone is connected online. With billions of internet users worldwide, it makes perfect sense for every...
Author
Language
English
Description
There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you're able to gain more views and more subscribers. At the end of the day the goal is to get your videos in front of as many eyeballs as possible so that...
Author
Language
English
Description
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experienced designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula...
Author
Language
English
Description
Landlord Marketing Secrets empowers landlords and property managers to boost their profits with the principles of direct marketing. Written in an engaging, easy-to-read style, each secret breaks down into specific actions to increase your rental income. How? By revealing clear steps to find and keep great residents in your properties AND to make more money from them each and every month. With rave reviews from some of America's top landlord experts,...
8) Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey
Author
Language
English
Description
If you're looking to build trust with your customers, the best way to do so is with video marketing. The statistics back this up: 90 percent of customers say video helps them make buying decisions, 64 percent say they're more likely to buy after seeing a video, and video marketers get 66 percent more qualified leads per year. However, you can't capitalize on these benefits if you don't know how to get started with video marketing.
Adrian Sandmeier...
Author
Language
English
Description
Getting an increasing flow of new patients, enough to grow a weight-loss practice has been nothing but an expensive and frustrating challenge for most weight loss clinics. The promise of using social media for weight loss centers to increase profitability has been the marketing scam of the century, until now. With this step-by-step roadmap, doctors can take matters into their own hands and learn the ins and outs of video marketing, getting patient...
11) Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand
Author
Language
English
Description
What made you pick up this book? Perhaps you're wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it's all of the above.
Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic...
Author
Language
English
Description
Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion...
Author
Language
English
Description
Domains 360 provides a road map for success, offering not just an explanation of why domain names are so important to the digital ecosystem or how anyone can profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control. The domain name space is an exciting one, full of potential and opportunity, and...
Author
Language
English
Description
Baby boomers continue to be the most powerful consumers in the marketplace, regardless of the economic climate, and will be for many years to come. Additionally, boomers are deeply engaged with interactive media, making online marketing channels an effective and efficient method to connect with these consumers. Positioning your brand to meaningfully engage baby boomers online is key to producing results reflective of this influential consumer group....
Author
Language
English
Description
Finding Clients Made Easy-Simple Steps for Owners and Managers of Care Services.
Filling beds and finding new service users is easy if you have the right knowledge, systems and processes in place.
If you need more residents to fill your care home beds, or more service-users to grow your home-care business, you will find this book full of practical tips, ideas and suggestions that you can start to use immediately.
It's time to take marketing seriously...
Author
Language
English
Description
These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services. In The Game Changing Attorney, marketing expert Michael Mogill takes...
Author
Language
English
Description
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners - authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners...
Author
Language
English
Description
Does your marketing strategy feel like a battle? Are you ready to witness real marketing results? Discover the secrets to crafting a killer marketing plan with The Marketing Revolution.
The Marketing Revolution will education and inspire readers to take action and realize their full potential by delving into the importance of having an impactful marketing plan that you understand, test and have full confidence is driving results. You hold the power....
Author
Language
Español
Description
Cómo conseguir pacientes en la Era Digital es un libro convincente sobre cómo convertir una clínica de diferentes especialidades sanitarias en una empresa rentable, partiendo siempre de la excelencia en la solución de los problemas del paciente. Para un sanitario, primero es el paciente, pero la gran mayoría de estos profesionales no ha recibido formación sobre cómo enfocar la clínica para que sea oreciente. El autor explica los pasos que...
Author
Language
English
Description
Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.
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