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Français
Description
The must-read summary of Philip Evans and Thomas Wurster's book: "Blown to Bits: How the New Economics of Information Transforms Strategy".
This complete summary of the ideas from Philip Evans and Thomas Wurster's book "Blown to Bits" argues that within most traditional business models, there is a trade-off between richness and reach. In their book, the authors highlight that the Internet has the ability to remove this trade-off by being able to...
Author
Language
English
Description
The must-read summary of Mark Hughes' book "Buzzmarketing: Get People to Talk About Your Stuff".
This complete summary of the ideas from Mark Hughes' book "Buzzmarketing" explains that there's just so much background noise and clutter now that traditional advertising isn't as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing — more than the entire GDP of Mexico. To add to the problem, technology now...
Author
Language
English
Description
This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what's on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one...
Author
Language
English
Description
This complete summary of the ideas from Steve Kaplan's book "Bag the Elephant" shows the merits of acquiring and retaining big clients to grow your business. In fact, working with fewer big customers has many advantages over working with many small ones, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These 'elephants' of the business world are hard to acquire, and...
Author
Language
English
Description
The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".
This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right people, via the right methods. In his book, the author explains...
Author
Language
English
Description
The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".
This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers – and then provide them...
Author
Language
English
Description
This complete summary of the ideas from Michael Dell and Catherine Fredman's book "Direct from Dell" tells the story of how Dell grew from a start-up company in 1984 to become the second largest manufacturer and marketer of computers in the world. In their book, the authors explain how Dell's success is due to its ability to approach things differently from everyone else in the same industry. By reading this summary, you can learn from one of the...
Author
Language
English
Description
The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind".
This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and...
Author
Language
English
Description
This complete summary of the ideas from Joe Pulizzi's book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently provide the best information. By doing this, your customers will be grateful and become loyal to your company.
Your epic content marketing should:
• Help the customer
• Be consistent
• Be authentic
• Avoid sales speak
• Be...
Author
Language
English
Description
The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".
This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to...
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