"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles...

A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey,...

Ageless Startup guides retirees through the world of entrepreneurship. The book discusses what it takes to start a business at an advanced age, how seniors set themselves apart from their younger competitors, and provides general business startup guidance.

Brady Conners is hardly the settling type, but when tragedy strikes in his family, he has no choice but to return home to Hope, Oklahoma. Setting up shop to work on custom motorcycles and pass the time, Brady has no intention of letting anyone get close--until he meets Megan. Pastry shop owner Megan Lee is drawn to quiet, brooding Brady. Their connection is undeniable, and it quickly develops from physical attraction into something much stronger....

""Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world." --Malcolm Gladwell, #1 New York Times bestselling author of Outliers and The Tipping Point "Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the...

With this book, potential entrepreneurs will learn how to "transition their side hustle into a full-time business; build a sustainable business that's structurally sound; develop strategies to address their business objectives; identify and attract their target audience to increase clientele; [and] establish a brand that's trustworthy and authentic"--

From the coauthors of the New York Times bestseller Start-Up Nation: The Story of Israel's Economic Miracle comes the highly anticipated follow up, The Genius of Israel, which outlines the defining factors behind Israel's successful track record of innovation and explaining how other nations can learn from its development.

"As the founder of Rich20something.com, Daniel Dipiazza has helped thousands break out of their daily grinds, build businesses they care about, and achieve more success than they ever imagined"--page [4] of cover.

"Stacey Abrams and Lara Hodgson draw on firsthand experience starting and scaling multiple companies over nearly two decades to crystallize their advice in Level Up, a how-to guide for small business owners. They share stories of building their own businesses, as well as actionable principles for founders looking to propel their ventures forward. They cover such topics as hiring, identifying a revenue strategy, recognizing when growth is a trap, and...