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Author
Series
Language
English
Description
Understand the fundamentals of economic productivity
This book is a practical and accessible guide to understanding diminishing returns, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of diminishing returns and the effects caused by changes in the production process
• Analyze the recent interpretations and developments of the theory, and how they can be applied to the...
Author
Series
Language
English
Description
Boost quality and consistency in your business!
This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Follow the DMAIC methodology to successfully implement the Six Sigma method in your company
• Focus on the three most important factors: customers, employees and processes
• Form a strategy that...
Author
Series
Language
English
Description
Innovate your way to success and push your business to the next level!
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: 'red oceans' and 'blue oceans'
• Use innovation to create your own market, where the opportunities for growth...
Author
Series
Language
English
Description
Why specialisation is the key to success
This book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time.
In 50 minutes you will be able to:
• Master the notions of absolute and relative advantage rapidly
• Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others.
•...
Author
Series
Language
English
Description
Expand your business with the 80/20 rule!
This book is a practical and accessible guide to understanding and implementing Pareto's Principle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand Pareto's Principle and how to identify the 80/20 ratio in any area of your life or business
• Identify the most important 20% and focus on the main factors that result in the majority of your...
Author
Series
Language
English
Description
Develop strengths to decrease the weaknesses of your business
This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Determine the strengths, weaknesses, opportunities and threats of your business
• Distinguish the factors that affect the internal functioning and external environment of your business
•...
Author
Series
Language
Español
Description
Cómo mejorar los resultados de su negocio
Este libro es una guía práctica y accesible para entender y aplicar el método Seis Sigma, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Aplicar el método de gestión Seis Sigma para asegurar la calidad de sus productos o servicios destinados a los clientes
• Identificar las prioridades para mejorar sus resultados: los clientes, los...
Author
Series
Language
English
Description
Master the 4 Ps of marketing
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the...
Author
Series
Language
English
Description
Understand Michael Porter's value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.
The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services,...
Author
Series
Language
English
Description
Understand the true foundations of human motivation. This book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the five different levels of needs experienced by all humans
• Adapt your marketing strategies to satisfy as many of those needs as possible
• Turn your target market into...
Author
Series
Language
English
Description
Attract more customers and boost your sales!
This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of free offers given to customers and how they can be beneficial to a business
• Implement the freemium business model into your business to grow your customer base
•...
Author
Series
Language
English
Description
The key to portfolio management!
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Analyze the activities in your business portfolio and identify the role they play in the business as a whole
• Sort these activities into the four categories of the matrix: stars, question marks, cash cows...
Author
Series
Language
English
Description
Influence customer perceptions and make your advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based...
Author
Series
Language
English
Description
Find your niche and future-proof your business!
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that...
Author
Series
Language
English
Description
Master time management and increase productivity
This book is a practical and accessible guide to understanding and implementing Parkinson's Law, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the three statements that Parkinson used to develop the law and assess whether they apply to your staff
• Use Parkinson's formula to calculate the growth rate of your organization and analyze...
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