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#1 The classic experiment done by Darley and Batson in 1973 proved how seemingly incidental contextual factors have a significant, but under-appreciated, influence on behavior. The situation, not the person, determines the behavior.
#2 The truth is that consumers have not changed at all since 1973. The more agencies try to convince us that everything is changing, and...
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#1 This book is for consultants and professional services providers who want to understand how clients buy consulting and professional services. We see lots of thorny problems that need solving, and we see lots of smart people ready to help.
#2 The most important thing in private practice is how to get clients, and yet we are taught nothing about selling. It's hard to...
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#1 The elder Zanuck, Darryl, was chairman of the board of directors of the Twentieth Century Fox Film Corporation and the Studio's Los Angeles-based executive vice president in charge of world-wide production. He was also wearing sunglasses and smoking a large black cigar.
#2 The turnaround of the Twentieth Century Fox Film Corporation interested me, as it seemed to...
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#1 The oil industry was the result of a big bang that occurred in 1859 when Edwin Drake and his hired man, Uncle Billy Smith, pulled the equivalent of maybe twenty forty-two-gallon barrels of crude oil from the ground on a good day. The first commercially viable gas-powered engine, and the ensuing addiction, were still a few generations away.
#2 By 1875, Rockefeller...
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#1 I have always been drawn to risk, and I've taken it at every point in my life. I was born in 1928 in a railroad town in eastern Oklahoma, and grew up with a family that was hardworking, self-sufficient, and honest.
#2 I had to learn to sit on my bottom, as my grandmother often told me. I had to give back a dollar I had found on the street because my mother, grandmother,...
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#1 I was born in Scotland and grew up enjoying the outdoors. I loved to go camping, hiking, and skiing. My parents were always gracious and calm, and had a great deal of integrity. Their outlook on life was guided by asking what they could do for others.
#2 I began as a receptionist in the front office of the Caledonian Hotel in Edinburgh. I was promoted to assistant...
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#1 In 1942, a young Chinese scholar named Nan Huai-Chin left Chengdu and began walking to Eyebrow Mountain, a sacred Buddhist site in Sichuan province. He had trained his spirit to the highest level of sharpness, and when attacked, his spirit moved first.
#2 Nan began his quest to sharpen his spirit by traveling from master to master in China, from monastery to...
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#1 In 2013, the NBA Draft was filled with prospects that seemed safe enough choices. However, many scouts had doubts about the other talents in the draft.
#2 Miller was the agent for Anthony Bennett, who was selected first by the Cavaliers. Miller had refused to allow any team to meet with his client Noel, as he feared he might slip in the draft if teams were allowed...
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#1 The flax plant is a source of linen, a fabric made from flax that is used to make cord and thread. It is grown in the ground and pulled in July when the leaves turn yellow. The inner fibers are then drawn through a hackling comb to remove smaller pieces of tow and woven into fabric.
#2 The first clothes were most likely made of animal skins. Humans began clothing...
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#1 In 2019, I visited the Brayton Point coal-fired power plant in Fall River, Massachusetts. The plant had generated 20 percent of Massachusetts' electricity supply, supported hundreds of well-paying jobs, and provided $4 million in annual tax revenues to the town of Somerset.
#2 The collapse of the towers was extremely dramatic. It took only five seconds for both towers...
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#1 By the middle of the second decade of the twenty-first century, Sony Pictures had lost its way. The movie business had fundamentally morphed and derived most of its profits from giving global audiences what they want: branded franchise films. But Sony hadn't made that transformation.
#2 When Amy Pascal joined Sony Pictures in 1996, the studio was still reeling...
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#1 Virginians had known about the mineral wealth buried beyond the Blue Ridge since the mid-eighteenth century, but it took another century and a half for industrialists to exploit the rich deposits of black gold laced through the mountains of the Allegheny Plateau.
#2 When the French and Indian War ended in 1763, hundreds of colonial soldiers who fought for the British...
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#1 In the fall of 1981, BYU was ranked #1 in the country in football. The roar of the crowd echoed across campus every time BYU scored a touchdown. Leach was a fan of BYU's head coach, LaVell Edwards, and his innovative offensive system.
#2 Mike Leach was a big fan of BYU football, and when he and Sharon married in 1982, they moved to Southern California so he...
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#1 The idea that people are beyond redemption is a common stigma, and it can be difficult to determine where stigma ends and rational thought begins. For drug users, who often hide from society because of their habits, this can be literal death.
#2 In North Carolina, the needle exchange program operates out of a double-wide trailer donated by a nearby Presbyterian church....
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#1 The Number One Secret of consulting is that it is a lot of work. You will have to fight off creditors, extortionists, and all your friends who want free meals, and you will have to deal with clients who follow your advice without question.
#2 The relationship between managers and consultants is often antagonistic, and this wastefully spends most of the money consultants...
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#1 This book will help you get inside the head of people who have built billion-dollar apps. It will share your insider's view of this world with you, along with interviews and conversations with these amazing mobile entrepreneurs.
#2 The most successful new technology companies are rewriting the rules in real time. A new wave of companies is rocketing to success in...
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Book Preview: #1 Romero, who was 11 at the time, jumped onto his dirt bike and went to the local arcade. He knew he wasn't supposed to be there, but he couldn't help himself. That was where the games were. He tapped the control buttons as the rocks flew toward his triangular ship and the Jaws-style theme music blipped in suspense.
#2 John Romero was born in 1967 in Arizona. His parents...
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#1 On November 8, 2018, a transmission tower in Northern California firestorm-like conditions, killing 20 people.
#2 Transmission towers, like highways, must be kept separate from one another and from the insulators that support them. If the space between them becomes too small, electricity can jump from wire to wire or wire to tower in a lightning-like strike.
#3 Transmission...
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#1 Bookshops are full of stories. The stories of bookshop owners, and all the books they read that made them fall in love with reading. The stories of authors, and why they wrote their first book. The stories of customers who walk through the door.
#2 The book industry has changed a lot over the past few centuries. Bookshops are closing due to increased rents, business...
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