Catalog Search Results
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attentions without turning them off..
Author
Language
English
Description
Spend more than a day on each of the primary themes in each chapter of this book, if feasible. The goal of this primer is to help you construct an action plan that will make practicing as simple as possible. The two guerilla techniques that span the book are current review and continual development, and they will assist you during the 30-day trip.
The information will be delivered rapidly, allowing you to read more comfortably and completely comprehend...
Author
Language
English
Description
How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than Ever Before...
Whatever Business You're In, You Too Can Harness The Power Of Integration Marketing To Crush Your Competition.
Integration marketing (IM) is much like this proverb from the Bible, which states, "The spider takes hold with her hands, and is in kings' palaces."
Author
Series
Great Courses volume 58
Language
English
Description
Add to your marketing toolkit some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous Got Milk" campaign. Also, get tips on how to command consumers' attentions without turning them off.
Author
Series
Language
English
Description
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilized discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, and responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples...
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