Catalog Search Results
Author
Pub. Date
2022.
Language
English
Description
Landing in the hospital where it is revealed she is pregnant, successful marketing executive Emily Atkinson, as women in her wealthy social circles go missing, finds her pregnancy becoming decidedly high-risk as a faceless enemy follows her every move.
Author
Language
English
Formats
Description
A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch. She has to collaborate with the best (make that worst) man from her own failed nuptials. Marketing expert Max Hartley is determined to make his mark with a coveted hotel client looking to expand its brand. Then he learns he'll...
Author
Language
English
Formats
Description
"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
Author
Language
English
Formats
Description
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves...
Author
Language
English
Formats
Description
"Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. Built on the author's fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your...
Author
Series
Language
English
Formats
Description
" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals...
Author
Language
English
Formats
Description
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family's wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.
Author
Publisher
Alpha
Pub. Date
c2013
Language
English
Description
Crafters and craft lovers around the globe find common ground on Etsy. Learn the secrets of success on this one-of-a-kind marketplace! This guide gives you everything you need to know to make your crafts get notices, so you can make money.
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Language
English
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Author
Publisher
Kogan Page
Pub. Date
2021.
Edition
Second edition.
Language
English
Description
"As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.A Practitioner's Guide to Account-Based...
Author
Publisher
[Dylan Miller]
Pub. Date
2021.
Language
English
Description
"Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you. Doesn't matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before! Social media are a great place for marketing,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials...
Author
Publisher
Gareth Stevens Publishing
Pub. Date
2019.
Language
English
Description
"It's time to book the talk shows and literary journals--everyone wants to know how a best-selling author gets their ideas and crafts a masterpiece! This engrossing guide to becoming a successful writer explains the painstaking work behind beloved books. Readers will discover what they can do now to prepare for a literary triumph as well as how some of their favorite authors broke into the scene. The appealing design includes sidebars, fact boxes,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Edition
Second edition.
Language
English
Description
The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
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