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#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...
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#1 A Hook Point is a piece of copy, an insight from statistics or a professional's point of view, a philosophy, or a person's thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth.
#2 Hooks are an important...
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#1 In Part I, we will focus on all of the things you must do to get your marketing business off on the right track. Completing these foundational steps is similar to building a strong foundation for a building.
#2 The first step in targeting your ideal clients is to identify, describe, and focus on a narrow target of clients or segments that are perfectly suited for...
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#1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand.
#2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by...
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#1 The six warning signs of procrastination are: life feels like a long series of obligations that cannot be met, you are unrealistic about time, you are vague about your goals and values, you are unfulfilled, frustrated, and depressed, and you are indecisive and afraid of being criticized for making a mistake.
#2 Procrastination is a habit that can be extremely destructive...
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#1 The difference between winning and losing is not just about where you show up and who you speak with, but what you say when you get there. Sales methodology is about how to structure an opportunity or an account, but it's the messaging that fuels the process.
#2 In a hypercompetitive environment, where customers are overwhelmed by the amount and complexity of information,...
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#1 User experience is the process of measuring and understanding the user's reaction to your product. It is different from other fields, and people find their way to it through a variety of pathways.
#2 The term user experience is a general term that describes not only a professional practice, but also a resulting outcome. To be a user experience designer means to practice a set of...
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#1 Your two primary resources are time and money. You will never have enough of either, so your competitive advantage comes from intelligently reallocating your scarce resources to achieve breakthrough growth.
#2 If you find yourself in a situation where you have no time or money, you must hack your body and mind to boost your energy and increase the output from the...
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#1 I was woken up at 3 a. m. by a loud knock at the door of my room. I opened the door cautiously, anticipating that this could be a simulated kidnapping, and that I could be grabbed forcefully and have a bag put over my head before being dragged away and kept captive for hours.
#2 I was stuck in the middle of nowhere, and a car full of college students passed by. I...
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#1 Not all collections of words constitute a story. A story is something special. It is a series of words that have meaning, and it is up to you to determine what that meaning is.
#2 The six identifiable features of a story are a time, a place, a main character, an obstacle, a goal, and events. Stories typically have a time indicator, a place indicator, a main character,...
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Get the Summary of Keenan's Gap Selling in 20 minutes. Please note: This is a summary & not the original book. "Gap Selling" by Keenan is a comprehensive guide to modern sales techniques that emphasizes the importance of understanding the "gap" between a customer's current situation and their desired future state. The book begins with Keenan's personal journey from an inexperienced football player to a top-performing sales professional and founder...
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#1 A woman went to a shoe store to buy a pair of shoes. She was never actually interested in buying the shoes, but she kept returning to the store over the course of two weeks because of the salespeople's repeated attempts to get her to buy the shoes.
#2 The first product sold through Google was a lobster. Someone sat at their computer in California, clicked on...
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#1 In your current sales approach, how high up the corporate org chart do you land on your initial cal or contact. Are you typical y starting at the very top of the organization chart or are you more likely to be starting on the first or second branch from the bottom of that chart, with the lower-level supervisors/buyers/managers/purchasing agents/ associates.
#2 When...
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#1 I had the pleasure of working with a young man named Abayomi in 2007, who lived in a rural village in Africa and participated in the Ubuntu community via an Internet cafe. His passion for the community was not just that he could make an impact, but that his impact was amplified when combined with other people in the community.
#2 I wanted to understand how the Internet...
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#1 Digital marketing is the process of marketing a product or service through the use of digital media. It is a part of almost every business decision from product development and pricing to public relations and even recruitment.
#2 The focus of this book is on digital marketing, and the word marketing is as important as the word digital. It is crucial that digital...
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#1 There are two types of lies: self-focused and other-focused. Self-focused lies are told to help the person telling the lie, whereas other-focused lies are told to help another person. While self-focused lies are rarely harmful, other-focused lies can be very dangerous.
#2 Other-Focused Lies are lies that are told with good intentions to benefit or protect another...
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Get the Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap in 20 minutes. Please note: This is a summary & not the original book. "The Pricing Roadmap" by Ulrik Lehrskov-Schmidt is a comprehensive guide for B2B SaaS executives and entrepreneurs grappling with the complexities of pricing strategies. The book emphasizes the importance of customer-centric pricing over product-centric approaches, advocating for a structure that reflects the value...
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#1 The launch of Apple's iPhone in 2007 is a prime example of how companies cannot avoid the most basic rule of business: know your customer. In Japan, the iPhone 3G was gathering dust on store shelves by the end of 2008, despite exceeding demand in other countries.
#2 The 60 percent statistic is not universally applicable, but the trend is clear: customers who have...
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#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.
#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves...
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