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" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals...
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The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world...
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English
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Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves...
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Pub. Date
2022.
Language
English
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Landing in the hospital where it is revealed she is pregnant, successful marketing executive Emily Atkinson, as women in her wealthy social circles go missing, finds her pregnancy becoming decidedly high-risk as a faceless enemy follows her every move.
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English
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"This is the Moneyball of the pharma world, the story of one drug company's quest to transform the pharmaceutical industry and a deeply revealing look into a world where breakneck capitalism meets life-saving medicine. The $325 billion-a-year pharmaceutical business is America's most challenging and one of its most profitable. It is tougher in just about every way than any other enterprise: from the towering biological risks inherent in its mission...
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"In this definitive biography, veteran sportswriter Tom Callahan shines a spotlight on one of the greatest golfers ever to play the game, Arnold Palmer. The winner of more than ninety championships, including four Masters Tournaments, Arnold Palmer was a legend in twentieth century sports: a supremely gifted competitor beloved for his powerful hitting, his nerve on the greens, and his great rapport with fans. Perhaps above all others, Palmer was the...
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Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
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A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch. She has to collaborate with the best (make that worst) man from her own failed nuptials. Marketing expert Max Hartley is determined to make his mark with a coveted hotel client looking to expand its brand. Then he learns he'll...
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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
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Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and...
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Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies.
In this no-holds-barred volume, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise. A veteran...
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English
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Caveat venditor-let the seller beware
While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they...
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The marketing playbook for the Subscription Economy, now in its 3rd edition. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small...
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English
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and...
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English
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The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
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Français
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Faites-vous ces erreurs en marketing ?
• Gérer votre entreprise avec des budgets ;
• lancer des promotions sans les avoir testées ;
• mettre plus d'accent sur la gestion des ressources humaines et des coûts que sur le marketing et l'innovation ;
• utiliser des brochures, des salons et des représentants comme moyens de prospection ;
• vous préoccuper plus de l'image et du logo de votre entreprise que de vos offres ;
...
18) Social Media Marketing and Passive Income Mastery: A Complete Digital Advertising Guide Including
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English
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Do you want to learn how to get the most from social media marketing so that you can earn money with little daily effort? If so then keep reading...
The solution is having an effective social media marketing strategy along with an online business, that will make you money whilst you are asleep; to help you escape your 9 - 5 job. Through earning money online, it will give you the freedom to choose how you spend your time, whilst still being able to...
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English
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This valuable resource has several proven strategies and little-known techniques that social media marketers can start using right away for building brands, stirring a buzz about their products and services, establishing authority and reaching a larger audience.
The audiobook holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand...
20) Personal Branding Strategies: The Ultimate Practical Guide to Branding And Marketing Yourself Online
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English
Description
If you want to learn how you can build a HUGE personal brand in the modern digital age WITHOUT spending thousands on ads or going against your values then keep reading...
Do you want to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche?
Unfortunately, many resources over complicate the...
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