Catalog Search Results
Author
Publisher
Portfolio / Penguin
Pub. Date
2015.
Language
English
Description
Seth Godin calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. A celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard.
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Language
English
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Author
Publisher
Kogan Page
Pub. Date
2021.
Edition
Second edition.
Language
English
Description
"As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.A Practitioner's Guide to Account-Based...
Author
Language
English
Description
"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
Author
Publisher
[Dylan Miller]
Pub. Date
2021.
Language
English
Description
"Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you. Doesn't matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before! Social media are a great place for marketing,...
Author
Language
English
Description
"Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. Built on the author's fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your...
Author
Publisher
Gareth Stevens Publishing
Pub. Date
2019.
Language
English
Description
"It's time to book the talk shows and literary journals--everyone wants to know how a best-selling author gets their ideas and crafts a masterpiece! This engrossing guide to becoming a successful writer explains the painstaking work behind beloved books. Readers will discover what they can do now to prepare for a literary triumph as well as how some of their favorite authors broke into the scene. The appealing design includes sidebars, fact boxes,...
Author
Series
Language
English
Description
" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Edition
Second edition.
Language
English
Description
The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
Author
Publisher
Authority Publishing
Pub. Date
[2018]
Language
English
Description
The Nonfiction Book Publishing Plan is loaded with proven strategies, real-world examples, and fascinating interviews with successful authors who started from scratch just like you. In this content-rich book, you will learn how to: Identify profit opportunities from and around your book Set up a legitimate and professional author-publisher business Write your manuscript faster than you thought possible Avoid mistakes new authors make and get your...
Author
Language
English
Description
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves...
Author
Series
From an idea to volume 1
Publisher
Houghton Mifflin Harcourt
Pub. Date
[2019]
Accelerated Reader
IL: MG - BL: 7 - AR Pts: 1
Language
English
Description
"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
Author
Publisher
Alpha
Pub. Date
c2013
Language
English
Description
Crafters and craft lovers around the globe find common ground on Etsy. Learn the secrets of success on this one-of-a-kind marketplace! This guide gives you everything you need to know to make your crafts get notices, so you can make money.
18) The ninth month
Author
Pub. Date
2022.
Language
English
Description
Landing in the hospital where it is revealed she is pregnant, successful marketing executive Emily Atkinson, as women in her wealthy social circles go missing, finds her pregnancy becoming decidedly high-risk as a faceless enemy follows her every move.
Author
Language
English
Description
"This is the Moneyball of the pharma world, the story of one drug company's quest to transform the pharmaceutical industry and a deeply revealing look into a world where breakneck capitalism meets life-saving medicine. The $325 billion-a-year pharmaceutical business is America's most challenging and one of its most profitable. It is tougher in just about every way than any other enterprise: from the towering biological risks inherent in its mission...
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