Provides tips and ideas on how to write a persuasive speech or paper.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In HELP! FOR WRITERS, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers ten short solutions...

A creative writers' shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's bestselling classic is the most widely used creative writing text in America, and for more than three decades it has helped hundreds of thousands of students learn the craft. This new edition continues to provide advice that is practical, comprehensive, and flexible. Burroway's tone is personal and nonprescriptive,...

Peter Elbow talks directly to students about the process of writing. Beginning with his own early difficulties with writing as a college student, Elbow provides insights into how one can work through writing problems. Full of detailed instruction and specific skills to aid in writing, this video guides its audience from the initial stages of freewriting to the final stages of the revising process. Useful for students and teachers alike, Peter Elbow...

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...

In political speech, Thomas Jefferson is the eternal flame. No other member of the founding generation has served the agendas of both Left and Right with greater vigor. When Franklin Roosevelt dedicated the iconic Jefferson Memorial on the founder's two hundredth birthday, in 1943, he declared the triumph of liberal humanism. Harry Truman claimed Jefferson as his favorite president, too. And yet Ronald Reagan was as great a Jefferson admirer as any...