Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations.

"Meet an Indiana widow in 1907 who advertises in big-city newspapers for a husband, but her suitors mysteriously go missing"--

Biloxi, Mississippi, home to sixty-three-year-old Louis McDonald Jr. His wife of thirty-seven years left him, his father has passed--and he has impulsively retired from his job in anticipation of an inheritance check that may not come. In the meantime, he watches reality television, sips beer, and avoids his ex-wife and daughter. One day, he stops at a house advertising free dogs and meets overweight mixed-breed Layla. Unexpectedly, Louis takes her,...

"At 32, Russell Green has it all: a stunning wife, a lovable six year-old daughter, a successful career as an advertising executive and an expansive home. He is living the dream, and his marriage to the bewitching Vivian is the center of that. But underneath the shiny surface of this perfect existence, fault lines are beginning to appear, and no one is more surprised than Russ when he finds every aspect of the life he took for granted turned upside...

To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter's and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing...

Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....

"Married for eight years with no children to help fill her days, Heidi Troyer cooks up the idea of teaching classes in the art of Amish cuisine in her Holmes County, Ohio, home. But it is a recipe for drama when five very different men and women answer the advertisement. Charlene Higgins is engaged, but to the despair of her fiance's family, she can't cook. Kendra Perkins, a teen estranged from her family, is facing an unwanted pregnancy alone. Loretta...

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures...