Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable...

When professional organizer Ellie Avery agrees to help organize a family wedding, things get deadly when a member of the wedding party winds up dead.

As a social worker, Alison Taylor has a passion for protecting children and seeing that justice is served on their behalf. But when she starts getting harassing phone calls and bizarre "gifts," it seems she may be the one in need of protection. When her tormentor's attentions take a violent turn, her brother Cole comes to her aid, along with his new partner, an ex-Navy SEAL, Detective Mitch Morgan. As her relentless stalker turns up the heat, Mitch...

A widow returns to Boston to aid a family plagued by death Gillian stopped being a Decker when her husband, Stuart, died, and she considers herself lucky to have escaped. The Deckers are ruthless, a family of power-hungry backstabbers who live for profit and sneer at love. Stuart was different, but even he obeyed his older brother Raymond like he was a god. Since she lost her husband, Gillian has tried to forget his family, until a notice in the paper...

Get the Summary of Al Ries & Jack Trout's The 22 Immutable Laws of Marketing in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't...

Natalie Greco loves being a law professor, even though she can't keep her students from cruising sex.com during class. When a colleague talks Nat into teaching a class at a local prison, her comfortable world turns upside. A violent prison riot breaks out, and in the chaos, Nat rushes to help an injured guard. Before he dies, he asks her to deliver a cryptic message. The dying declaration plunges Nat into a nightmare. Suddenly, the girl who has always...

Jane Rizzoli and Maura Isles—the inspiration for the hit TNT series—continue their bestselling crime-solving streak. • Evil exists. Evil walks the streets. And evil has spawned a diabolical new disciple in this white-knuckle thriller from New York Times bestselling author Tess Gerritsen. 
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The Latin word is scrawled in blood at the scene of a young woman’s brutal murder: I...

The Book of the Dead is the morgue log, the ledger in which all cases are entered by hand. For Kay Scarpetta, however, it is about to acquire a new meaning. Fresh from her bruising battle with a psychopath in Florida, Scarpetta decides it’s time for a change of pace. Moving to the historic city of Charleston, South Carolina, she opens a unique private forensic pathology practice, one in which she and her colleagues offer expert crime scene investigation...