There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable...

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing...

As the Christmas season gets into full swing in the Mississippi River town of Serenity, Brandy Borne finds herself in the midst of holiday mayhem when Walter Yeager, an old flame of her mother's, becomes a victim of Yuletide homicide..

LED ASTRAY. And once he had kissed her, felt the responding warmth of her body beneath his hands, there had been no turning back. What he had done had been unforgivable. But what he was going to do was almost as bad. Cage and Hal Hendren are as unalike as two brothers can be. Preacher's kids, Hal has taken the righteous path, while Cage is the unrepentant black sheep of the family. The only thing they have in common is their love for the same...

"Haunted by painful memories, pediatric surgeon Sage Anderson gives up medicine and moves to Eternity Springs. There she finds a place to call home, but even her newfound success as a gifted artist isn't enough to keep her nightmares at bay. Colt Rafferty is about to change all that"--Publisher.

Key topics covered in this video incluide: Extension strategies, Famous marketing, Failures, Long lives, Short lives, Reincarnations masterbrands.

Salina Petersheim runs her own booth at the Amish market, where she's known for having the freshest and most delicious produce in the area. Her father is the bishop of her church district, and her brother is a deacon. They are a very close family, yet sometimes she tires of being compared to her older brother, Neil, who is married and has two children. She also feels the pressure of having to be the perfect daughter for her parents. Salina has been...

With her best friend, Kovit's, life in danger, Nita is determined to take down the black market once and for all. Nita finally has Fabricio, the boy who betrayed her to the black market, within her grasp. Then she learns that proof her friend Kovit is a zannie-- a monster who eats pain in order to survive-- has been leaked to the International Non-Human Police, Nita must re-evaluate her plans. Nita and Kovit take on the most dangerous man in the world:...

Louisiana cocktail waitress Sookie Stackhouse is stuck in the middle of a vampire gathering on the verge of disaster in the seventh novel in the #1 New York Times bestselling series—the inspiration for the HBO® original series True Blood.
Sookie Stackhouse has her hands full with shapeshifter Quinn—a possible new man in her life—and the upcoming central U.S. Vampire Summit on the shores...