The marketing series. 1, The internet revolution.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
Status
Description
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More Details
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 2010.
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters. Television: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda. Digital marketing: the internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools. The downside: the digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?
System Details
Mode of access: World Wide Web.
Also in this Series
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Citations
APA Citation, 7th Edition (style guide)
(2014). The marketing series . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. The Marketing Series. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Marketing Series Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)The Marketing Series Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
8562f4aa-a542-dd40-f756-fdefedd23bc7-eng
Grouping Information
Grouped Work ID | 8562f4aa-a542-dd40-f756-fdefedd23bc7-eng |
---|---|
Full title | marketing series 1 the internet revolution |
Author | kanopy |
Grouping Category | movie |
Last Update | 2023-05-04 17:37:35PM |
Last Indexed | 2024-03-27 03:55:32AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Aug 20, 2023 |
Last Used | Aug 20, 2023 |
Marc Record
First Detected | Dec 17, 2022 12:55:43 AM |
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Last File Modification Time | May 04, 2023 05:38:11 PM |
MARC Record
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520 | |a This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters. Television: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda. Digital marketing: the internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools. The downside: the digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want? | ||
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